Marketing

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Get in touch with our experts to discover how we can tailor our solutions to meet your unique needs. We’re here to help you navigate the challenges and opportunities that lie ahead.

Comprehensive approach

It’s impossible to grow without a solid marketing and branding strategy. A piecemeal approach to marketing can be frustrating and ineffective. Only a comprehensive, strategic approach can maximize your sales, advertising, and marketing resources. Our marketing group is trained to help guide you in a broad range of marketing issues — promotional plans, Web sites, media relations and even complete advertising/marketing programs. And of course, we can help you implement these plans by working with your existing internal or external marketing resources, or with the wide variety of creative resources available to us. We can become your outsourced Chief Marketing Officer with our marketing team.

Elevating Your Business

Our Marketing Expertise

We offer comprehensive marketing solutions to elevate your business’s presence and drive results. From strategic marketing planning to expert implementation and training, our team is equipped to guide you through a broad spectrum of marketing challenges. We tailor promotional plans, develop compelling websites, handle media relations, and create complete advertising/marketing programs to enhance your brand’s reach and impact. Our commitment to working seamlessly with your internal or external marketing resources ensures a smooth and effective implementation. 

A strategic plan for the marketing and promotion of your organization is a crucial part of your overall strategic business plan. It is this thorough planning that allows every member your team to reflect your company mission, your company’s image, and overall operating philosophy.

Services include:

  • Comprehensive marketing audit
  • Market research to determine market share, competitor strengths and weaknesses, new products or services, etc.
  • Focus Groups
  • Annual marketing plan, including identifying audiences, objectives, market niche, and tactics
  • Workshop/Planning session facilitation, to identify positioning, objectives, branding strategies, etc.

The assessment and planning of your marketing is just the starting point to reach your overall objectives. Banks & Associates consultants have the experience necessary to supervise and coordinate the myriad of activities need to implement a cost-effective marketing program. Our expertise ranges from advertising and collateral materials to media relations, trade shows, and Internet marketing.

Services include:

  • Media relations
  • Relationship marketing
  • Market research
  • Print and broadcast advertising
  • Collateral materials
  • Direct mail/Database marketing
  • Internet marketing
  • Electronic presentations

From presentation tools to sales techniques, we can help you develop the skills necessary to effectively market your company. Without the necessary skills, all of the strategy and planning time is wasted.

We provide seminars, workshops and training in:

  • Networking
  • Presentation skills
  • Positioning and branding
  • Development of sales manuals and practices

Industries we serve

Healthcare

Many medical professionals and auxiliary service providers do not have the time (or desire) to implement operational processes and procedures.  B&A understands insurance complexity and the financial implications.

Small Manufacturing

Whether you’re a small manufacturer providing products to another industry sector or to sell to the general public, we have the tools to assist you with inventory, purchasing, and processing efficiency.  From nuts and bolts to screen printing, we’ve got you covered.

No matter what the industry, B&A has extensive experience with small business, especially those who wish to grow.  We understand the difficulties a business owner faces from building a team to “doing the books”.

Growing Small Businesses

Our consultants have years of experience in this broad category that includes property preservation, poultry farm construction, home building and real estate based financing.

Construction & Real Estate